Sad news. Via The AP:

Paul C.P. McIlhenny, chief executive and chairman of the board of the McIlhenny Co. that makes the trademarked line of Tabasco hot pepper sauces sold the world over, has died. He was 68.

The company, based on south Louisiana’s Avery Island, said in a statement that McIlhenny had died Saturday. The statement, released Sunday, credited McIlhenny’s leadership with introducing several new varieties of hot sauces sold under the Tabasco brand and with greatly expanding their global reach.

McIlhenny was a member of a storied clan whose 145-year-old company has been producing the original world-famous Tabasco sauce for several generations, since shortly after the Civil War. The statement said McIlhenny joined the company in 1967 and directly oversaw production and quality of all products sold under the brand for 13 years.

Under his management, the company experienced years of record growth in sales and earnings, according to the company.

McIlhenny also worked to develop an array of items that could be marketed and emblazoned with the Tabasco logo: T-shirts, aprons, neckties, stuffed toy bears, and computer screensavers, the Times-Picayune of New Orleans noted. The newspaper ( http://bit.ly/YPZO2I ) first reported the death and noted that McIlhenny was an executive with a keen sense of humor, quipping days before he reigned as Rex, the King of Carnival, for Mardi Gras in 2006: “We’re defending the world against bland food.”

Thanks to the Southfacin’ Cook for the tip.